As development projects in Dubai’s luxury hospitality sector show little sign of slowing down, one hotelier says that ‘bricks and mortar’ are not enough to accommodate the ever-increasing demands of the guest. Entrusted to turn the emirate’s ‘excellence’ ambition into reality, Pam Wilby tells how she plans to do this as news of the first hotel project on Dubai Marina breaks.
As ground is broken at the first hotel complex on the Dubai Marina, to be named Grosvenor House Hotel and Apartments, West Marina Beach Resort by Le Meridien, the word on the streets of Dubai is that new records of product and service excellence in the hospitality sector are set to be smashed too.
According to Pam Wilby, locally a known ‘connoisseur of Royal Living’ and the general manager entrusted to turn vision to reality, the grand-deluxe Grosvenor House is set to be the exclusive address in the upcoming Dubai Marina – echoing the global standing of its London-based namesake.
Like this new neighborhood, earmarked to house more than 10,000 people within a couple of years, the hotel complex, says Wilby, will fast become the ‘place to be’ when it opens in late 2004: “I make no bones when I say that Grosvenor House will create new dimensions in the industry, not just because of its stunning interiors but also in the quality and style of service.”
“Just as the property design and construction will set new benchmarks, so will the staff’s commitment to service at every level. In fact, I can see the project’s many contemporary signature elements—both bricks and mortar and in staff attitude—creating new buzz-words in the global hospitality industry,” she promises, kicking off with the self-awarded grand-deluxe positioning.
“The established five-star certification will not do justice to this project, so from the outset, Sheikh Ahmed has driven our objectives on course to break barriers. The grand-deluxe denomination fits our vision perfectly,” assures Wilby.
Grosvenor House is a multi-use, 45-storey complex, named after the legendary landmark
Le Meridien Grosvenor House in Park Lane, one of London’s most famous locations. Grosvenor House will have 218 rooms and suites in the luxurious, self-contained hotel tower, as well as 206, one-, two- and three-bedroom butler-serviced apartments.
All of the grand-deluxe accommodation, whether for hotel guests or apartment residents, will have sweeping views of the skyline, marina and the Arabian Gulf. “The Grosvenor House leisure and beauty facilities will be as upbeat, modern and efficient in service delivery as our restaurants and bars,” she said. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
