Cadillac to launch Compact Luxury Sedan in 2012

Press release

Published August 7th, 2011 - 11:03 GMT

Cadillac ATS Sketch

Cadillac will expand its model lineup in 2012 with a new entry in the compact luxury segment codenamed ATS. General Motors North America President Mark Reuss released this sketch of the model at the Center for Automotive Research’s Management Briefing Seminars.

The small Cadillac will begin production next summer at Lansing Grand River, the same Michigan assembly plant that builds the award-winning midsize Cadillac CTS sedan, coupe and wagon. The plant received a $190 million investment and 600 jobs for the new model.

“The car we codenamed ATS is being developed to be a driver's car on an all-new Cadillac-specific RWD-AWD architecture,” Reuss said. “We have extensively and exhaustively studied the competitive segment, and we have benchmarked the best. And when this car comes out, that will be readily apparent.”

Background Information

General Motors

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General Motors has been pushing the limits of transportation and technology for over 100 years. Today, we are in the midst of a transportation revolution. And we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want.

As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality.

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Company Profile

Cadillac

Cadillac is a luxury vehicle marque owned by General Motors. Cadillac vehicles are sold in over 50 countries and territories, but mainly in North America. Cadillac is currently the second oldest American automobile manufacturer behind Buick and among the oldest automobile brands in the world.

Cadillac was born in 1902. Its founder, Henry Leland, a master mechanic and entrepreneur, named the company after his ancestor, Antoine de la Mothe Cadillac, the founder of Detroit. It was purchased in 1909 by General Motors and within six years, Cadillac laid the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts, also establishing itself as America's premier luxury car.