Casadei opens third concept store in Dubai Mall
Casadei, the Italian luxury footwear brand renowned for producing dream footwear of sophisticated workmanship, has recently opened a new concept store with new collection at The Dubai Mall’s Fashion Avenue.
The new boutique showcases Casadei’s latest F/W 2011-2012 collection, handcrafted by skilled artisans, and reflects the characteristics of the Casadei woman who is not afraid to express her unconventional self and who knows the art of true luxury. The Casadei brand is known for crafting shoes for women defined as original, self-confident and out of the ordinary.
Mr. Ali Cheaito, Retail Operations Manager of Valencia, the sole distributor of Casadei in the GCC, commented: “We are very delighted to have launched Casadei’s third store in the UAE with new collection created for the woman who is looking for luxury and extravagant design. A woman wearing Casadei shoes cannot escape unnoticed because she would always look sensuous, expensive and smashing with each model. The Casadei label is famous for its creativity and craftsmanship and we are delighted to be working with a brand that is selected by the world’s top fashion minded women.”
Casadei sets out to master the polar temperatures of Fall/Winter 2011-2012 with embroidered Shearling boots in pure Aspen snow wear, as soft as gloves. The silhouettes get bolder, like those of the pointy pumps, and are infused with exclusive artisan workings that breathe life into extraordinary “material mutations” like the tiger stripes of the vaporous fox-fur cuff of the boot, the imprimé lynx-effect animalier pattern or the black froissé patent leather thigh boot lined in white cashmere, visible also on the leather outer surface.
Located at the First Level of the mall’s Fashion Avenue, the new store is the brand’s biggest and third store in the UAE. The shop interior is designed to reflect the key concept of the brand – creativity and chic, elegance of the style and modern technologies with metal and glass used as main materials. Casadei’s other stores are located in Wafi and a shop-in shop at Galaries Lafayette.
The Casadei label was founded in 1958 by Quinto and Flora Casadei. Quinto Casadei—still at the helm of the footwear and leather facilities of S. Mauro Pascoli in the province of Forli—proved strong and true when he decided to expand his small crafts laboratory, in which he had already started to produce dream footwear of sophisticated workmanship.
This entrepreneurial and pioneering spirit enabled Casadei to go beyond Italy’s borders in long-ago 1964, already a vocation for anticipating styles and trends was transmitted in its entirety to the second-generation top management, Cesare Casadei, who joined his father Quinto’s company in 1987.
Today, Cesare is the creative Director of Casadei, while his cousin Fabrizio manages the maison’s financial affairs. Season after season, Cesare renews the family company’s DNA, crafting shoes for “original, self-confident and alternative women, yet always and inevitably the protagonists of the galaxy in which they live.” Casadei’s key features are true objects of precious design, 100% Made in Italy from exclusive and hand-finished materials, imprinted with skilled workmanship. It is precisely this constructive, Made in Italy know-how that is still the vital essence of this dynamic company, firmly anchored to its roots of manufacturing excellence, always looking to the future, fully immersed in the global present, in an ongoing osmosis between tradition and modernity.