Chevrolet educates a new generation at Kidzania

Press release

Published July 4th, 2011 - 07:08 GMT

A child learning about the Chevrolet Camaro's features at Kidzania

A replica of the Chevrolet Camaro has been added to the Chevrolet Car Design and Sales Center at Kidzania, the children’s “edutainment” center located in Dubai Mall.

At the Chevrolet Car Design and SalesCenter, children have the opportunity to play the role of a car designer or sales agent.

In the design center, a multimedia system provides an interactive learning experience. As car designers, children can use an advanced interface system to design their very own Camaro by choosing from a selection of exterior colors, designs and customization options. Children are rewarded with a Car Customization Program completion certificate upon completing the activity.

Children can also choose to assume the role of a sales agent and communicate the many features of the Camaro to showroom visitors after learning more about the vehicle.

Background Information

Chevrolet

At Chevrolet, we do more than just move you. We drive you toward new possibilities. It's a promise that enables us to keep you safe and connected on the road. Along the way, we constantly challenge the status quo and change the ways people move throughout the world. After more than 100 years of persistence, ingenuity and making every mile count, we remain driven to helping you Find New Roads.

Company Profile

Emaar Retail

Emaar Retail is the entertainment and retail subsidiary of Emaar Malls Group. Emaar Retail drives the mall developments of Emaar in key emerging markets, such as Middle East and North Africa, by offering innovative and unique entertainment and retail experiences that are structured to individual market preferences.

Emaar Retail develops and manages a portfolio of brands in its growth markets and is strategically building new alliances, joint ventures and franchises for all mall developments under Emaar Malls Group. Emaar Retail manages the entertainment, leisure and retail operations of global leading brands such as Dubai Aquarium & Underwater Zoo, Dubai Ice Rink, KidZania, SEGA Republic, Reel Cinemas and ARMANI/CASA, amongst others - at The Dubai Mall, the world’s largest shopping destination; as well as Reel Cinemas at Dubai Marina Mall.

Company Profile

General Motors

We envision a future of zero crashes, zero emissions and zero congestion, and we have committed ourselves to leading the way toward this future.

General Motors has been pushing the limits of transportation and technology for over 100 years. Today, we are in the midst of a transportation revolution. And we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want.

As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality.

Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.