Chevrolet, MOFILM Global Film Search offers talented arab filmmakers a road trip to the Super Bowl
Press release
Al Bawaba
Chevrolet and MOFILM, a global creative community, are calling on filmmakers from around the world to create short films that capture the spirit of road trips. The best film will show as a 30-second spot during Super Bowl XLVI in 2012, the championship game of the National Football League (NFL), the highest level of professional American Football.
“Road trips provide stories of adventure and freedom - no matter the road or country,” said Joel Ewanick, global chief marketing officer at General Motors. “The Chevrolet Route 66 initiative creates a global community for people to express their universal passion for life’s journeys. Entries will be shared online and the very best will be air during the Super Bowl XLVI telecast next February.”
During Super Bowl XLV in January 2011, Chevrolet‘s ad for the Camaro made history as the most-watched television advertisement of all time. Global marketing and advertising research company Nielson estimated that 119,638,000 people watched the “Miss Evelyn’s Wild Ride,” a Camaro ad featuring two guys narrating their vision of the perfect ad for the legendary Camaro. To date, the video has garnered more than 1 million views on YouTube.
From the classic Corvette featured in the 1960’s television series, “Route 66,” to the Camaro’s latest leading role in “Transformers: Dark of the Moon,” Chevrolet has played a major role in the history of TV and movies. As Chevrolet celebrates its centennial in 2011, it continues to make history by enabling consumers to film their own interpretation of Chevrolet and road trips.
Chevrolet and MOFILM have collaborated on previous initiatives in the U.S., India and Europe. Chevrolet Route 66 marks Chevrolet and MOFILM’s first global endeavor.
To enter the competition, participants can sign up to download a brief from Chevrolet at www.Mofilm.com/ChevroletRoute66. The deadline for video submissions is 3:00PM KSA/ 4:00PM UAE GMT, December 1, 2011.
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Background Information
Chevrolet
At Chevrolet, we do more than just move you. We drive you toward new possibilities. It's a promise that enables us to keep you safe and connected on the road. Along the way, we constantly challenge the status quo and change the ways people move throughout the world. After more than 100 years of persistence, ingenuity and making every mile count, we remain driven to helping you Find New Roads.
General Motors
We envision a future of zero crashes, zero emissions and zero congestion, and we have committed ourselves to leading the way toward this future.
General Motors has been pushing the limits of transportation and technology for over 100 years. Today, we are in the midst of a transportation revolution. And we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want.
As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality.
Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.
MOFILM
This is the principle our business is built on. It’s why we’ve spent the last 10 years building and nurturing a 10,000 strong community of professional filmmakers and creators from different geographies, backgrounds and cultures – essentially a creative department as diverse as the world we live in.
It means we source ideas, treatments and video content from all over the world, ensuring diverse thinking is at the heart of the creative process and not an afterthought.
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