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In a major 2013 CEO survey, putting the customer at the center of companies’ growth initiatives was stated as one of their top three investment priorities. In a major 2013 CEO survey, putting the customer at the center of companies’ growth initiatives was stated as one of their top three investment priorities.

November 25th, 2013 - 07:58 GMT

GCC retailers must invest in customer's 'emotions' to succeed

Based on lessons from the US and other established economies, failure to do so may impact the sustained growth of the GCC retail industry, whose sales are expected to reach $270.3 billion by the end of 2016.