May 29th, 2025 - 10:19 GMT
As part of their regional launch in the GCC, Ferrero Rocher and Raffaello Tablets, brands synonymous with indulgence, have taken a bold step into the world of science to redefine how we experience indulgence. Their mission? To measure indulgence in numbers, delivering tangible proof of their commitment to sensory delight. In partnership with MyndPlay, pioneers in neuroscience and emotion-tracking technology, Ferrero Rocher and Raffaello Tablets embarked on a groundbreaking study that blended cutting-edge technology with timeless sensory experiences. Using EEG technology, the experiment sought to decode how the human brain ...