RedSeer

Ramadan is a crucial event for retailers in KSA, with online retail sales expected to cross ~$2Bn this year or one-third of the total expected MENA sales, according to the latest report “Unwrapping Ramadan 2022 – Decoding the Upcoming Sales Extravaganza” by Redseer in partnership with TikTok. Consumer enthusiasm for Ramadan at an all-time high In 2020, the Ramadan period was impacted by restrictions around gatherings which muted consumer enthusiasm, especially as Ramadan is the period of heightened community interactions. This coupled with an uncertain economy resulted in low growth ...