August 3rd, 2021 - 05:48 GMT
Consumers in MENA, and notably the GCC consumer, are among the most connected and digitally savvy in the world. The UAE and KSA have some of the highest levels of internet, smartphone and social media penetrations globally, with high levels of daily smartphone usage for almost all age groups. Whether its initial discovery, research or making the final purchase, the internet plays a critical role in the consumer path to purchase with consumers in the region of all ages being heavily influenced by their online activities. Partly due to this ...
