November 25th, 2021 - 07:15 GMT
As the CMO of Urent, the leading online marketplace for vehicle rental in the UAE, Vladislav Chernyaev successfully scaled the start-up from $0 to $500,000 in less than 120 days using growth marketing strategies that he has now decided to share with others. For startups to succeed, Vladislav says marketers need to prioritize strategy over tactics and actual business metrics such as clients and revenue over vanity metrics being clicks, likes and followers. "When most business owners hear ‘marketing’, a million different things start bombarding the brain," said Vladislav. "SEO ...
