Damas CEO inaugurates newly opened store in Fujairah

CEO of Damas International Limited (DIL), Anan Fakhreddin, yesterday (Monday, June 20, 2011) inaugurated a newly-opened Damas store in Fujairah. The large 176 sqm street-side Les Exclusive Boutique is located on Hamad bin Abdullah Street and stocks the latest collections from the Middle East’s leading international jewellery and watch retailer’s in-house and international brands. 

“This store reflects our commitment to provide customers with the highest levels of quality – in terms of products, service and store ambience,” said Anan Fakhreddin, CEO of Damas International Limited, who spoke on the sidelines of the opening event. “In line with the ‘new Damas’, we are committed to optimizing our retail footprint by being in the right place with the right product and improving the in-store experience for our customers.” 

The opening of the newly renovated store in Fujairah comes only weeks after Damas opened a ‘new-look’ store in Mercato Mall, Dubai.  

“We see a lot of potential in Fujairah from both local residents and tourists alike, so we are delighted to open this new and improved store to offer the best retail experience possible. Customers will be able to select from our newest collections in-store at the moment – such as the Spring Collection and New Trends – in our newest retail format that is very modern and comfortable,” said Raj Sahai, Retail Director – UAE, Damas. 

Damas’ contemporary jewellery brands available at the Fujairah store include Hayati, Farfasha, Farasha, Manthora, My Vice, Larentia, Genero and Fulla; pearls including Kiku; and watches such as Hysek, Cobra, Jacques Lemans, Fossil and Esprit