Damas launches Visetti watches in the Middle East

Press release

Published March 28th, 2011 - 09:36 GMT

Al Bawaba

Damas, the leading international jewellery and watch retailer in the Middle East, introduces the internationally acclaimed Visetti brand of watches to the region. Originating from Greece, Visetti was founded by renowned designer Nikos Apostopoulos. Its inspired collections merge accuracy, performance, quality and design to present trendsetting timepieces for men and women of all ages who value dynamism. The signature essence of its watches includes retro styles, detailed craftsmanship and dramatic dials that catch your eye with large Arabic numbers, indexes and rivets.

Visetti is not just a brand, but a way of thinking and communicating, with collections that are designed to appeal, blending stainless steel, silver, carbon fibre, wire and leather; its watches present styles for all occasions.

Dhanji Dedhia, Marketing Director, Damas, said: “Damas is proud to introduce Visetti’s watch collections to the region under its portfolio of distinguished brands. Watch enthusiasts will definitely be enthralled by designs that stand out for their riveting good looks and technical prowess. As the leading watch and jewellery retailer, Damas continues to offer exclusive watch and jewellery brands sought the world over for their stunning innovation and quality.

Nikos Apostopoulos is a well known designer of fashion, perfumes and fabrics among various other interests. His vision of the Visetti man or woman is an individual who is dynamic yet does not exaggerate and admires beauty but values imperfection, achieving the perfect balance in all aspects of life.

Visetti’s celebrates time through a diverse range of watch collections such as Challenge, Blackstorm, Meteor, Galaxy, Majestic, Aspen, Urban and Timeline.

Urban: Boasting a 42mm stainless steel case with IP rose gold / steel case, it houses ISA 8172 / 221 Swiss movement, has a screw crown, water resistance up to 10 ATM and is matched by a smart leather strap.

Challenge: Exuding confidence, this Visetti model has a 44mm stainless steel case, screw crown, water resistance of 6 ATM and is perfectly complemented by a steel bracelet.

Blackstorm: Flaunting a stainless steel case of 42mm with IP black / steel case, this trendy model has a screw crown, water resistance of 5 ATM and is accompanied by a snug rubber strap.

Discover Visetti’s dynamic watch collections now available exclusively at all Damas stores across UAE and Oman.

Background Information

Damas

The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has over 424 stores in 14 countries around the world as of 30th April 2010.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, Chanel, Roger Dubuis, Vacheron Constantin, Girard-Peregaux, Jaquet Droz, Chaumet, Sarcar, Hysek among many others.