Deira City Centre’s smartest shopper wins AED 25,000 shopping spree

Press release

Published May 24th, 2011 - 08:22 GMT

Sohail Malihi, an Iranian resident of Dubai, claimed his prize of AED 25,000 shopping spree

Loyal visitors of Deira City Centre were given the chance to win through the 3^rd annual Be A Smart Shopper loyalty program which ran for one month, ending on 7 May, 2011.

Mr. Sohail Malihi an Iranian resident of Dubai claimed his prize of AED 25,000 shopping spree on the 15^thMay, and has been a loyal Deira City Centre shopper for the past 6 years since moving to Dubai.

“It’s great to see loyal customers coming back again and again to our mall, as it really does underscore the community atmosphere. We’re very happy that this prize, of an AED 25,000 shopping spree went to someone who has continually supported Deira City Centre’, said Deira City Centre Vice President Fuad Al Najjar.

Background Information

Deira City Centre

City Centre Deira, Dubai, UAE, first opened its doors in November 1995. At the time, it virtually redefined the concept of "malls" for the region. As the first large-scale, mixed-use shopping destination, complete with retail outlets, restaurants, entertainment facilities and a hotel, City Centre Deira created an international dimension for one-stop shopping and entertainment for the Middle East, bringing it to an entirely new level.