Deira City Centre puts the call out to Dubai's youngest fashionistas

Press release

Published July 4th, 2011 - 07:54 GMT

Al Bawaba

For the third consecutive year, Deira City Centre is encouraging Dubai’s youngest fashionistas to take to the catwalkthis Dubai Summer Surprises (DSS) while showcasing the coolest and most colourful designs for the signature event: Kids Fashion Week.

Registration is taking place between 12pm – 9pm daily until the 12^th July at the dedicated booth located at 2nd Level- West Court, across from Banana Republic, with the actual shows scheduled for the 28^th, 29^th, 30^th and 31^st July, 2011.

In addition, kids can also join in the ‘Create Your Look’ Workshop and create a fashion item with the accessories available, with the best creation in each category winning a great prize! Workshops are running from the 18^th to the 31^st July, every day from 3pm – 10pm. Deira City Centre is a DEPE 2011Festivals Strategic Partner.

Background Information

Deira City Centre

City Centre Deira, Dubai, UAE, first opened its doors in November 1995. At the time, it virtually redefined the concept of "malls" for the region. As the first large-scale, mixed-use shopping destination, complete with retail outlets, restaurants, entertainment facilities and a hotel, City Centre Deira created an international dimension for one-stop shopping and entertainment for the Middle East, bringing it to an entirely new level.