du signs exclusive agreement with Mohammed Bin Rashid School for Communication at the American University in Dubai

Uniting to broaden educational horizons for students in the UAE, du today signed an agreement with Mohammed bin Rashid School for Communication (MBRSC) at the American University in Dubai (AUD) to provide a high-speed 100 Mbps broadband internet connection to students. The agreement was signed by du CEO Osman Sultan and Ali M Jaber, Dean of Mohammed Bin Rashid School for Communication at AUD. The high-speed internet connection will enable AUD MBRSC to offer real-time video streaming for education and training purposes, and meet its other internet-based needs. 

“We are delighted to support the Mohammed bin Rashid School for Communication at AUD, which is emerging as a leading school in the field of mass media and communication. Supporting education is at the heart of our CSR strategy, and using our expertise in telecoms we are striving to enhance and improve the development of young people in the UAE. By offering a superior internet connectivity we believe AUD MBRSC students will be able to connect with the world quickly and efficiently,” commented Osman Sultan, Chief Executive Officer, du. 

du’s 100 Mbps broadband connection will be used to support the new multimedia programmes that AUD MBRSC will be offering. These programmes involve digital editing and productions, multimedia streaming, film editing and uploading, broadcasting and online multimedia learning and teaching. The enhanced connectivity will meet the school’s bandwidth-intensive activities, including video streaming, remote access and interactivity. 

The communication field is probably the fastest developing field in the world. Keeping up with its rapid transformation is the duty of every academic institution keen on providing proper journalism and communication education. 

“Internet and new media, we believe, will be the backbone of every communication platform in the near future, and therefore it is only natural for us to seek partnership with du – one the most prominent telecommunication company in the Arab world, to provide us with the required bandwidth that will enable our students to explore the new capabilities modern technology will bring. Our students will be on an information super highway that will enable them among other things to converse via video and attend distance learning classes in crisp quality,” commented Ali M Jaber, Dean, Mohammed Bin Rashid School for Communication at AUD. 

An average household in Dubai uses about 1 MB of internet link and a small to medium sized company in Dubai would use around 30-50 MB. Therefore, 100 Mbps will change the way communication is taught and allow the MBRSC students at AUD to further their education in Communication and Information Studies with on-the-spot downloads and smooth and quick internet browsing while in class.