Dunkel Industries to showcase USD 500,000 Luxury 4x4 RV at Big Boys Toys

Press release
Published January 12th, 2011 - 09:16 GMT

Dunkel Industries is set to showcase its USD 500,000 luxury 4x4 RV at the upcoming ‘Big Boys Toys’, the highly awaited lifestyle exhibition to be held from March 16 to 19, 2011 at the Abu Dhabi National Exhibition Center (ADNEC). The custom-built truck features military grade 4x4 system, wood, leather and fibreglass interior, with a bender big enough to house a full size car and room on the top for dirt bikes. 

With exceptional off-road capabilities, the luxury truck features a 6-speed automatic transmission with a power plant rated at 300 horse power over 800 lb. ft. trq., 5.29 axle ratio with a 12k capacity front axle and 12k front suspension capacity. Its interior is fitted with custom cabinets in both birch and cherry finises, which provide maximum storage space that stay closed while navigating a rough terrain, as well as other luxurious features such as upholstery ceiling with LED house lights and trim, 1-17” flat screen, DVD, CD, IPOD, AM/FM Stereo, navigation, and back-up camera monitor; 12V power supply, 110 outlets, custom trim and custom carpet. In addition to the luxury RV’s interior and exterior; Dunkel Industries will also highlight the wide range of optional equipment for the truck among visitors at the show. 

“The Dunkel Industries luxury 4x4 RV is designed to provide luxury home away from home – a vehicle that has unlimited versatility,” said Peter Dunkel, CEO, Dunkel Industries. “We have identified the potential in bringing our luxury 4x4 RV to the Middle East, seeing the local market’s strong interest in specialty vehicles that are unique and offers the best specifications and amenities. Our participation at the upcoming ‘Big Boys Toys’ is in line with our aims to tap into the Middle East market, and we are confident that our presence will earn us considerable exposure among our target customers who are based in the region.” 

Around 100 exhibitors across 46 exclusive categories are set to participate at the ‘Big Boys Toys’, thereby strengthening the event’s promise of bringing together the ‘best of the best’ products and services appealing to the high net worth male consumer. An affluent target audience of over 60,000 visitors are expected to experience exciting activities, shows and live exhibits at the event, which covers an expanded exhibition area to accommodate 10 dedicated zones: Drive, Ride, Off Road, Marine, Aviation, Digital, Lifestyle, Wellness, Fashion and Adventure. 

“The strong interest of the region in specialty cars is evident with the number of unique vehicles we see in the roads of the emirates everyday. This opens a major opportunity for manufacturers of custom-built vehicles to gain a strong following from the market comprised of many high net worth customers. The presence of Dunkel Industries at the upcoming ‘Big Boys Toys’ event will afford an excellent opportunity for automotive enthusiasts and prospective car buyers to see this unique luxury 4x4 RV,” concluded Biju Jayaraaj, CEO, Artaaj.