Primark has sent shoppers into a frenzy with a full three months to go until Christmas after announcing it's launching a Disney bauble advent calendar.
Disney fans went into overdrive after spotting the $19 item on the Instagram account DisneyFinds ahead of its release.
The calendar, which has a different Disney-inspired bauble behind each of its 25 doors, features a glittery pink Minnie Mouse design, as well as purple Mickey Mouse decoration.
Although it hasn't yet arrived in stores, eager shoppers have already begun making plans to track the item down on social media.
One fan appealed for help on Instagram telling two friends that they need to help her track it down, saying: 'You both always see the Disney stuff in Primark before me, by the time I get there it's sold out, so I need you both on this one!!!!'
Another wrote: 'Oh God I'm going to have to go on the hunt for it!'
Meanwhile, one fan said she was planning a pilgrimage to the UK's biggest Primark to search for it, saying: 'OMG I need it!!! Going to London next week so will look in the big primark x'
Another wrote: 'I literally want this so bad!!! Haven't even cared about an advent calendar for years and the one year I think yesss I'm posted abroad with hubby in military!
The purse-friendly buy contains 25 baubles meaning each decoration is just 60p.
It's not the first time Primark has sent Disney fans into a frenzy with its branded products.
The budget retailer has marked the much-loved mouse's 90th birthday with a range of fairy lights, novelty mugs, stationary and a table lamp - already dubbed a 'must-have' by shoppers.
Customers have been discussing the quirky range, which also includes stationary and starts from as little as £2, on social media following its release in stores.
Some have already posted messages demanding to know which stores the lamps are available in, having failed to snag the product in their own local branch.
One person commented on Primark's Instagram account asking for the retailer to help them track the must-have item.
Speaking under the handle 'instanikki1992' she said: '@primark.home I've been trying to find a mickey lamp everywhere!!! which stores are they sold in? I live in Birmingham and have been visiting all the time to see if there is any there!! #pleasehelpme'
Another Disney fan took to Twitter expressing their desire for the coveted lamp, posting: 'I so need this Mickey Mouse Lamp'
The collection is already in stores with prices ranging from $2 for a pen, to $12 for the standing bulb lamp.
Other items in the range include a Mickey print throw, $7, Mickey Mirror, $8, and Minnie shaped mug for $7.
Walt Disney's beloved cartoon character first appeared on screens in 1928 and went on to become the flagship of the entertainment cooperation.
Shoppers were quick to head to Primark for their Beauty and the Beast drop last year which took inspiration from the animator's 1991 cinema classic.
This article has been adapted from its original source.
© Associated Newspapers Ltd.