FIFA has ordered World Cup broadcasters to stop zooming their cameras in on 'hot women' in the crowd during matches, to help prevent sexism in football.
Among the glamorous fans attracting attention are former porn star Natalya Nemchinova, named as Russia’s hottest World Cup fan, along with wives and girlfriends of footballers playing for England, Croatia and France.
But, the federation's diversity boss, Federico Addiechi, said the organisation has told its broadcast service to stop zooming in on 'hot women' in the stands.
It has also been monitoring whether the various national rights-holders have also been picking out pretty faces.
He said: 'We’ve done it with individual broadcasters. We’ve done it as well with our host broadcast services.'
Although not yet part of a 'proactive' FIFA campaig, Addiechi said 'we'll take action against things that are wrong'.
Sexism has caused problems, according to Piara Powar, executive director of anti-discrimination group Fare Network, which has been helping FIFA monitor behaviour at and around World Cup matches.
Powar said the group has 'documented more than 30 cases' of mainly Russian women being 'accosted in the streets' by male fans but believes the real number of incidents is likely to be '10 times this'.
He also said there have been several cases of football fans grabbing or kissing female reporters while on air.
Addiechi said FIFA has been working with the local organisers and Russian police to identify such fans and, when appropriate, they have lost their FAN-IDs and thrown out of the country.
He added that while it was not yet part of a 'proactive campaign, we'll take action against things that are wrong'.
However it is unclear whether Russia's host broadcasters have been warned about their habit of picking out pretty faces in the crowd.
In regard to other forms of discrimination, Addiechi and Powar said various measures taken by the authorities – banning orders, diversity training and so on – were successful and the Russian people themselves have been great hosts.
Prior to the start of the tournament there were concerns that Russia 2018 would be tarnished by homophobia and racism.
Argentina's FA has received the biggest fine – nearly £80,000 – from FIFA so far this tournament for the crowd disturbances during their 3-0 defeat by Croatia.
It is understood that more than 20 supporters were identified by the authorities and they lost their FAN-IDs and were sent home.
The Russian FA's diversity officer Alexey Smertin, the former Chelsea midfielder, said FAN-IDs – which are similar to the identification cards Margaret Thatcher proposed as a solution to English hooliganism in the 1980s – will be used in domestic football in Russia from next season.
Powar, however, said he believes football could be more joined-up in how it deals with repeat offenders, such as Croatian fans and their nationalist banners and the homophobic chants popular with fans from Mexico and some South American teams.
'There is an issue with the continuity of sanctions,' said Powar, noting that both Croatia and Mexico have been punished by their regional confederations several times in the past.
'There is a gap there that the FAs and fans have taken advantage of.
'When FAs are consistent offenders that needs to be taken into account.'
This article has been adapted from its original source.
© Associated Newspapers Ltd.