Disney teenage actress Jenna Ortega and model Jill Vedder are among the celebrities continuing to lead the charge by wearing their own 'I do care' jacket creations in protest against First Lady Melania Trump.
The 15-year-old, who has starred in 'Jane the Virgin' and 'Iron Man 3', donned a jacket reading 'I do care and u should too' on the red carpet at the Radio Disney Music Awards on Friday night.
She said Melania, who caused outrage with the 'I really don't care, do u?' jacket she wore to visit detained children, showed poor judgement with her outfit choice.
Ortega added that she cares about migrant children 'and as first lady of the United States, she should too.'
Jill Vedder, the wife of Pearl Jam frontman Eddie Vedder, also made a statement when she stole the show at the band's gig in Milan after modeling her 'Yes we all care' jacket on stage.
The ever-Instagram present actress Busy Philipps earlier went DIY in a beachy top with yellow stick-on letters used by kids for their art projects spelling out, 'I care, do u?'
Clothing companies are also taking sartorial swipes at the First Lady, selling jackets saying 'I really care, don't you?' in response to the 'I really don't care' jacket she wore last week as the outrage continues.
The Wildfang clothing company in Portland, Oregon are selling their jackets for $98 and all proceeds will be donated to a Texas-based refugee and immigrant adovacy group.
Wildfang had its version of the jacket, with its slogan on the back, for sale online the same day as the first lady's visit to the detention center last week.
'I thought 'Why don't we make the opposite jacket? Why don't we make the jacket that does good in the world?'' Wildfang's chief executive Emma McIlroy told Reuters.
The first batch of 100 military-style jackets sold out within an hour, and a second batch sold just as quickly.
The furor over the jackets shows the power of fashion, especially in turbulent political times when the public is 'so angry about everything,' said Paco Underhill, chief executive of Envirosell, a research and consulting company, and author of 'Why We Buy: The Science of Shopping.'
'Whether it's fashion or whether it's tattoos or whether it's billboards, people are desperately trying to find ways to make statements,' he told the Thomson Reuters Foundation.
'What better way to be able to state what your opinions are than to plaster it on your body and walk down the street or, even better yet, plaster it on your body and post it on various social media?'
Trump's version of the jacket was sold by the Spanish fashion chain Zara.
Melania's visit to Texas came a day after her husband signed an executive order to modify his administration's practice of separating children from their migrant parents when they illegally enter the United States.
The practice caused an outcry in the United States and was condemned abroad by leaders such as Pope Francis.
The First Lady's spokeswoman insisted 'it's a jacket' with 'no hidden message', but President Trump later tweeted that it was a diss of the 'fake news media'.
Whatever Mrs Trump may or may not have intended, the outerwear's doctored image not only spread rapidly among those looking to sound off, but to raise money benefiting children like those the First Lady visited.
This article has been adapted from its original source.
© Associated Newspapers Ltd.