Ivanka Trump Ends Fashion Brand Firm, Wants to Focus on Politics

Published July 25th, 2018 - 10:47 GMT
Ivanka Trump (Shutterstock/File Photo)
Ivanka Trump (Shutterstock/File Photo)

White House adviser and presidential daughter Ivanka Trump said Tuesday she is shutting down her namesake fashion brand.

Company president Abigail Klem informed the brand's 18 employees Tuesday that it would close. Trump said in a statement that she may never re-enter the retail industry.

"After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington," Trump told The Wall Street Journal. "So making this decision now is the only fair outcome for my team and partners."

Some licensing agreements will not be renewed but will "run their course," a company representative told CNBC, which means some items can still be purchased from retailers until they're out of stock.

The Ivanka Trump clothing brand has endured sales volatility since Trump's father, President Donald Trump, announced his candidacy in 2015. Sales for the brand, which launched in 2014, rose during the 2016 presidential election, the Journal reported. However, news of Donald Trump's vulgar comments about women captured on video opened the clothing line to anti-Trump economic boycott Grab Your Wallet.



After her father's election, Ivanka Trump left the company's management team to become a White House senior adviser. She also put her company in a family trust, IT Collection LLC. But she did not sell her company assets, which allowed for lingering concerns about possible conflicts of interest.

The brand has continued to suffer since Donald Trump took office. A Canadian-based company, Hudson Bay, which also owns Sax Fifth Avenue and Lord & Taylor, notified the brand last year it would phase out her line at its stores, citing slow sales, Bloomberg reported. Nordstrom dropped the apparel line early last year, also citing poor sales.

After Nordstrom dropped the line, ethics watchdogs criticized White House adviser Kellyanne Conway for telling TV viewers to "go buy Ivanka's stuff."


This article has been adapted from its original source.

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