Each day thousands of weary women start are startled awake by a screeching alarm before reluctantly dragging themselves out of bed.
However, thanks to one unusual little device, there are many others who claim they are waking each day with an orgasm.
That's the guarantee from Little Rooster alarm, a $140 plastic device combining a vibrator with a clock.
And it appears the product is delivering on it's promise, with a host of satisfied customers crediting the device with dramatic improvements in their sex lives.
According to the brand, Little Rooster is 'like heaven' for anyone who 'loves to have morning sex'.
'I wore it during romantic dinners on my honeymoon, set to go off during dessert as we sat watching the sun set over the beach,' one user wrote.
'I think the waiters must have thought I hadn't had a creme brûlée in months!'
Another customer reported wearing the device on her commute to work, going as far as saying her colleagues noticed a change in her overall demeanour.
Another adventurous purchaser described wearing her alarm on a first time Tinder date, programming the clock to vibrate twenty minutes into the meeting.
'It made me feel so naughty, sitting in a crowded cafe with a man I'd just met, him not knowing why I couldn't focus on his words!'
Long term couples with children have also found the Little Rooster to be a God send, with the compact device putting the spice back in busy relationships.
'I find the idea of 'scheduled sex' such a turn-off. I was often not in the mood which sometimes felt devastating for both of us.
'We'd almost given up but now I wear Little Rooster for twenty minutes beforehand. It has made such a difference!'
The clever contraption is worn inside women's underwear to allow the long plastic rod of to sit comfortably on the clitoris.
In place of the standard ringing noise emitted by generic clocks, Little Rooster vibrates to (a)rouse women from their slumber.
The rechargeable alarm is equipped with 27 levels of intensity, as well as snooze and travel lock functions.
And when it comes down to it, $140 is a small price to pay for the promise of waking up with a smile on your face every day.
This article has been adapted from its original source.
© Associated Newspapers Ltd.