Online Shopping Enters Kabul Through 'Afghan Mart' E-shop

Published June 10th, 2018 - 09:27 GMT
(Shutterstock/ File)
(Shutterstock/ File)

Esmatullah, 27, earns good profile during the month of Ramadan through his e-shop "Afghan Mart" , which he set up just over a year ago, with 500,000 afghanis ($7,000) worth of goods.

Esmatullah says that during Ramadan he receives an average of 50 calls.

"An average of 50 customers call me daily and we deliver,” he said, according to Reuters, adding that he is looking to expand into the provinces by the end of the year.

His shop's success reflects a broader trend among shoppers in the Afghan capital who are keen to buy everything from food to fashion.

It is believed that online shopping is on the rise due to people's attempt to avoid bomb attacks and harassment.

One of the delivery drives said riding a motorcycle in the streets of a city like Kabul, where danger is at every corner surrounding citizens, is a big challenge.

“We have seen more bomb blasts in Kabul that delayed our delivery services,” Esmatullah said. “When that happens, we stop delivering in that direction or that part of the city.

“But the insecurity is one of the reasons that our business has found its way. And besides the insecurity, there is a bad culture of street harassment that unfortunately our women face in cities.”

This article has been adapted from its original source.

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