ASHTAR Theatre in Ramallah: Streaming Performances to Sustain Itself

Published September 20th, 2020 - 06:45 GMT
ASHTAR looks at theatre as an important tool for social change, resilience and development, and believes that each and every person has the right to see plays.
Images from Ashtar Theater Website
Highlights
ASHTAR looks at theatre as an important tool for social change, resilience and development, and believes that each and every person has the right to see plays.

ASHTAR Theatre is a Palestinian non-profit cultural organization, based in Ramallah, established since 1991. They have been working in Palestine with youth and adults. As a result of the COVID-19 pandemic repercussions, all their activities were postponed or cancelled, which affected the work and is threatening the sustainability of the theatre. Therefore, they have decided to stream performances online, and are launching a call for support. Ashtar is one of the two professional theaters in Ramallah-Palestine.

Due to the Covid-19 pandemic, ASHTAR Theatre started presenting its productions free for the audience online on its social media platforms, in order to keep the link with its audience and students alive and vibrant. After 6 months of quarantine, zero live cultural events, and null support from the Palestinian Government towards the art and artists; ASHTAR is trying to compensate the loss of its tickets sale through an online crowd funding campaign.

ASHTAR looks at theatre as an important tool for social change, resilience and development, and believes that each and every person has the right to see plays. Therefore, ASHTAR developed a new approach to keep its connection and relationship vibrant with its audience during the quarantine; by activating its Facebook with live streaming of its former plays. 

"According to our Facebook statistics: 26,622 viewers followed the ten plays that were projected during the pandemic. And the number of ASHTAR followers increased from 5,780 to 7,577. This encouraged us to invest more in the digital appearance of our work. Thus we are continuing to present our plays online and preparing new productions, suitable for live streaming and online projection," their campaign stated.

ASHTAR has done a similar crowd funding campaign back in 2018 that benefited 1000 Palestinian children.

 

 


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