Benidorm bars may cut the price of a pint to 50p in a bid to lure back holidaymakers, an industry supplier has predicted.
Businesses are preparing for when coronavirus restrictions are lifted, and are predicting people may flock to the holiday destination on the eastern coast of Spain.
Alcohol supplier Derek Payne said the bars could drop their prices to match supermarkets in a bid to reboot their businesses and draw in customers in the wake of the coronavirus pandemic.
Mr Payne told Euro News Weekly: 'Busier bars with larger turnovers have been selling beer at low cut prices for some time, and it's realistic to think they will have offers, like a pints for €1 or as low as 64 cents.
'It's about volume of sales.'
It is predicted bars and restaurants will be doing everything they can to gain back some of the profits lost during the pandemic.
Beer importer Ken Thomas told the publication: 'I've had a lot of interest from Benidorm especially in Spain looking for cut price deals on our lesser brands, it seems beer is the ingredient businesses are going to use to encourage back the punters, going to paradise for the beer drinking holidaymaker.'
The predictions come as closer to home, CAMRA (Campaign for Real Ale) has warned that fifty million pints of beer and cider could be due to end up down the drain after unused barrels go out of date in pub cellars across the UK.
If public venues continue to remain closed into the summer months due to coronavirus, many of the barrels they had bought are likely to pass their three of four month best before period.
This article has been adapted from its original source.
