Denmark has announced a clampdown on the content posted by the country's social media influencers after an Instagram star shared a suicide note with her thousands of fans.
Fie Laursen sent her mammoth 336,000-strong following into panic when on Saturday afternoon she posted the letter on the platform.
It remained on her Instagram account for two days before it was removed by her family who have said that the 23-year-old online personality, from Copenhagen, is recovering in hospital.
The Danish government is now moving to force influencers to exercise 'editorial responsibility' by bringing their content under the same rules that govern mainstream media outlets.
'When you reach a certain number of people who are followers of your page then you will have the same responsibility as if you were an editorial person on a newspaper or on old media,' Minister of Children and Education Pernille Rosenkrantz-Theil told the BBC.
'So, for instance... the Danish ethical standards for the press is that you do not write about suicide or suicide attempts if it doesn't concern the general public. We want these same standards applied to social media.'
Laursen's Instagram post attracted more than 8,000 comments and 30,000 likes before it was taken down.
The influencer, who also boasts a large YouTube fan base, has starred in Danish reality TV shows such as Paradise Hotel.
Denmark's increased regulation of influencer content comes after Instagram ramped up efforts to remove self-harm posts from the site.
© Associated Newspapers Ltd.