Saudi: Try on The Make-up Via Mobile App

Published June 25th, 2019 - 08:52 GMT
(Shutterstock)
(Shutterstock)
Highlights
Available on Android and iPhone, the Virtual Try-On feature enables customers to try on a wide range of products without physically visiting a shop before purchase.

Saudi e-commerce beauty platform Golden Scent is using Augmented Reality (AR) to allow customers to try on their make-up products by using the mobile application.

Available on Android and iPhone, the Virtual Try-On feature enables customers to try on a wide range of products without physically visiting a shop before purchase.

“It is a step forward and a game changer for e-commerce. The majority of people would buy makeup online which they already used or tried in-store, but now they have the opportunity to try something new and try-on hundreds of colors within minutes,” Malik Al Shehab, Founder and CEO of Golden Scent, said in a release.


This is not the first-time beauty companies have used AR as a shopping gimmick. Global brand Sephora launched the Sephora Visual Artist in 2016, using facial recognition to allow users to test certain beauty products. 

This article has been adapted from its original source.


Copyright: Arab News © 2019 All rights reserved.

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