Egypt post January 25: Minimizing damage and turning crisis into opportunities

Egypt is witnessing nowadays a positive revolution, where it is the best time for Egypt to shine and Egyptians to change the face of their nation locally and internationally, said a senior PR expert.

Every individual and every organization needs to believe, contribute, lobby and facilitate on one aspiration and one objective in “Favor of Egypt”, Promoseven Weber Shandwick  Egypt, General Manager, Randa Nassar refuses to believe that the PR sector is stagnant or will be idle “on the contrary this is the time to engage in mega publicity for individuals, organizations and the whole nation”.

Ms. Nassar added, “As part of PWS strategic role as a world leading PR agency, we always prepare and alerte our clients for prospected unrests. This is the time to employ all our experience and expertise to support our clients with their requirements, leveraging on our international experience on crisis handling, crisis management and actually turning crisis into opportunity.”

As part of the service industry, PR is by default a fragile and highly elastic sector, however PWS is confident that progressive clients and experienced PR management mentality will maintain the business as regular with strategic insight and recommendations that can minimize damage and battle negative advocacy.

“In general now from a strategic PR point of view PWS believes this is the high time where every organization/company needs to be very active on exposing the positive corporate profile. In doing so, they act responsibly toward those who work for them, the communities in which they operate and ultimately their business partners and shareholders.” added Ms. Nassar.

PWS solidly believes now is the right time to seize opportunity within massive media presence “to position Egypt’s identity”, as PR does not only serve products and services but can ultimately serve a whole nation collectively

Now is the time, enterprises of all sizes, in cooperation with their stakeholders, to help reconcile economic, social and environmental and public ambitions, which is known as Corporate Social Responsibility (CSR).