Egyptian contestants prepare for the Grand Finale of LG Egypt ConceptuaLife Competition 2011 in Dubai

LG Electronics (LG), the world’s leading innovator in home appliances, announced today that two lucky Egyptian winners of the ‘ConceptuaLife’ competition 2011 will receive the chance to travel to Dubai and compete regionally on30^th May, 2011 for prizes worth-up to US $10,000.

LG ConceptuaLife competition is a regional design competition that provides a platform for university students to unleash their creativity and present their depiction of future kitchen designs and appliances.

Ahmed Assem, recent graduate of Helwan Fine Arts University, took home the FIRST WINNER title with his innovative design, titled “Plant Cells” which was inspired from the embryo of the plant. Galal El Deen Gamal a student at Helwan University came in 2^nd place for his unique design titled “Ship Kitchen” which was inspired by the stability and spaciousness of ships. Ahmed Ibrahim, Al Shorouk University student came in 3^rd place with his impeccable design that mainly focused on compatibility and space.

LG Egypt Managing Director Thomas Eom said: “ConceptuaLife as the name suggests is about developing concepts that can make life better and this is in line with LG’s philosophy. We saw some remarkable design in Egypt that we are sure will make an impression at the finale in Dubai. Our goal is to encourage local talent by giving design students from across the MEA region the opportunity to showcase their ideas to a wider audience. This also provides LG with insight into design visions for a greener tomorrow from the region’s youth and next generation consumers.”     

Both Ahmed Assem and Galal El Deen Gamal; the first and second place winners will be travelling to Dubai on 30^th May 2011 to compete with 12 finalists from UAE, Iran, KSA, South Africa, and Turkey. Each individual will be invited to present and explain their designs to an expert panel who will evaluate their work on uniqueness of design relative to existing kitchens, the use of innovative kitchen appliances, functionality, and use of space, storage and worktops.  1^st prize winner will receive US$ 5,000 and an LG Optimus One mobile phone, 2^nd prize winner will receive US$ 3,000 and an LG Optimus One mobile phone and the 3^rd proze winner will receive US $2,000 and an LG Optimus One mobile phone. The grand prize for all 3 winners will be the opportunity to get a one month free internship at a highly reputed interior design company in Dubai.

“I am very excited about my trip to Dubai!” said Ahmed Assem. “I am now preparing with my professors for the finale and am seriously hoping to win!” “Hearing my name being announced yesterday was a dream come true for me!” added Galal El Deen. “I am excited, happy, and ready to go to Dubai!” 

All designs are expected to emphasize environmental solutions including the use of recycled material and durability, and will be scored accordingly. All these factors will weigh in on the judges’ decision as they look at the feasibility of bringing such designs to markets.

An annual regional competition, LG Conceptualife is open to all design students who wish to participate. For further details, please contact Udai Desai at +971 50 358 2918.