Emirates NBD introduces Bon Appétit at 350 restaurants across the UAE

Press release

Published March 24th, 2011 - 11:33 GMT

Emirates NBD

Emirates NBD, a leading bank in the region, today announced the start of ‘Bon Appétit’, an exclusive dining programme that enables customers to get up to 30 per cent savings at their favourite restaurants, upon using an Emirates NBD credit or debit card. The special offer is valid at more than 350 selected restaurants across all seven emirates in the UAE, in addition to chosen outlets in Dibba and Khasab in Oman.

As one of the most popular pastimes in the UAE, ‘Bon Appétit’ makes dining out more cost-effective as well as convenient for cardholders. The exclusive dining programme, which is valid throughout 2011, also enables food lovers to explore the wealth of international cuisine available in the UAE.

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.