She was once named the 'most beautiful woman in the world'.
But Aishwarya Rai Bachchan really pushed her fashion credentials to the limit as she sported a bold lilac lipstick at the Cannes Film Festival on Sunday.
Despite opting for classic red carpet glamour with the rest of her attire, the 42-year-old's purple pout stole the show as it contrasted starkly to her pretty pastel-coloured dress and drew attention to her notoriously luscious lips.
The Bollywood actress, who was attending the From The Land Of The Moon premiere, cut an elegant figure for the evening in an on-trend bardot dress, which swirled around her feet in a pool of luxurious silk.
The floor-length gown was adorned with delicate applique flowers in shades of purple, orange and white and clung to Aishwarya's shapely figure in all the right places.
And the L'Oreal model certainly knew how to make the most of her best features as she laced her eyes with sultry shades of shadow to create a smokey effect that perfectly accentuated her piercing green peepers.
Aishwarya also slicked back her silky raven-coloured locks into a timelessly elegant ponytail and posed for the camera with her hands on her hips and cheekily gazed back over her shoulder.
But despite flaunting her model credentials, Aishwarya still managed to find time to have a bit of fun as she posed with a number of other guests for a selfie.
Aishwarya is a Cannes regular and has attended the event for 15 years.
However, despite her stunning figure, Aishwarya admitted in a Twitter Q&A video chat last year that she loved eating ice cream and croissants when she comes to Cannes.
She said: 'I know there is a red carpet here, but I enjoy my croissants and ice creams. I enjoy life and live in the moment. You should do it to.'
The Bollywood beauty also chatted about bringing her now four-year-old daughter Aaradhya to the festival on the French Riviera.
She said: 'The first time I brought her here, she was six months and now she's three. I take her to these little play areas at Cannes.
'It's my 14th year at Cannes and before Aaradhya, I don't think I've even looked at that side of it (entertaining children). Over the last three years, I go to the carousel and all the little play areas, and I've discovered them and they are really sweet.'
Since being crowned Miss World back in 1994, Aishwarya has forged a successful modelling and subsequent acting career in Bollywood, making her one of the most sought-after actresses in the Indian film industry.
In 2003 she became the first Indian actress to be a Cannes Film Festival jury member, following the success of her flick Devdas which was screened at the film festival in 2002.
Proving her versatility as an actress, she lent her onscreen talents to Hollywood in 2004.
The beauty starred opposite Grey's Anatomy star Martin Henderson in the film Bride And Prejudice, an adapted version of Jane Austin's classic Pride And Prejudice, but with a spicy twist.
She also went on to star in The Pink Panther 2 and Provoked.
By Poppy Danby