ALBAWABA - McDonald's recently caused a stir when its CEO, Chris Kempczinski, took to social media to promote the fast food chain's new Big Arch Burger. However, Kempczinski raised eyebrows when he referred to the burger as a "product" and reluctantly took a bite of it, adding that he would save the new burger for later.
In response, the historical fast-food feud between McDonald's and Burger King erupted again when v, took to social media with a new video, taking a massive bite of the company's best-selling Whopper.
As Curtis took a big bite, a staff member asked him, "Not bad, right? to which he responded, "Only one thing missing... a napkin."
Burger King President responds to McDonald's CEO with a 'big bite'
The response video flooded social media and gained positive traction among US customers due to Curtis's enthusiasm compared to Kempczinski's small bite.
A social media user wrote on X (formerly Twitter), "CEOs out here having literal beef on the timeline. This is peak corporate warfare - forget press releases, just take a bigger bite than your competitor. Marketing teams are working overtime to turn this into a whole campaign."
Another added, "That’s why i always prefer a Burger King’s burger over a McDonald’s burger. The ceo of McDonald’s didn’t even swallow his food before ending the video and he said a big bite but for a man that’s the “it’s okay but i don’t wanna embarrass you” bite."
