Over the past several days, Calum Best and his stunning girlfriend, Ianthe Rose Cochrane-Stack, have been sharing a steady stream of photographs from their break in the United Arab Emirates.
And after sunning themselves on Abu Dhabi's Saadiyat Island, the couple made their way to Dubai, where they continued to frolic in the golden sands and swim in the warm, clear waters.
Donning a pair of black beach shorts with a matching cap, Calum was seen kissing and holding hands with his blonde belle, who wowed in a green-and-lilac skimpy bikini.
As they relaxed on sun loungers, Calum, son of late footballing legend George Best, was seen rubbing suntan lotion into Ianthe's pert posterior.
And, as would be expected, the active social media users were seen donning their sunglasses as they posed together for a series of selfies.
Erstwhile Celebrity Big Brother star Calum took to his Instagram account to share a snapshot of Ianthe biting his cap as he glared into the camera lens.
Another photograph showed the couple - who returned to the UK late last week - lying in bed together, wearing just their Calvin Klein underwear.
The couple jetted off for a sunshine break amid claims Calum cheated on Ianthe with beautician Sophia Mia Wayne just 72-hours after his exit from the Celebrity Big Brother house in February.
Detailing how she allegedly met Calum at Bournemouth’s Halo nightclub, the brunette told The Sun: 'He was coming on to me all night. and I knew where it was leading.
'I went back to his hotel room and it was just the two of us. In a moment of passion he pulled my trousers off and one thing led to another.
'The day after he was like, "You're beautiful. I want you to be my girlfriend. I have never met anyone like you. I want you to come to London and meet my mum."'
But Best's spokesperson slammed the claims as 'fantastical'. 'He strongly refutes this woman's fantastical version of events and denies sleeping with her.'
Meanwhile the TV personality, whose previous girlfriends include Lindsay Lohan and Irish model Georgia Salpa, has shared his feelings for Ianthe in an interview with Hello!.
'I’ve been a pretty closed book in relationships. I’ve kept a lot private, not wanting to let people get too close. But they got on so great.
'My mum can see how crazy I am about Ianthe, and she’s thrilled that she’s come into my life at a really good time because everything is positive and I’m in a really good place.'
He added: 'I have honestly never felt this strongly about anyone before or wanted to evolve a relationship as much as I do this one. And that feels really great.'