Supermodel Cindy Crawford has been dumped as the face of Revlon at the age of 34.
Revlon, whose value has dropped from billions to millions since the '80s, says Cindy's look is out of fashion.
They are seeking "a new face for a new era,” and are consequently looking for a younger model to fill Cindy's high-heeled boots.
In the two decades she's been treading the catwalk Cindy has married and divorced Richard Gere, remarried and become a mom, but her looks haven't changed.
Her back-combed hair, trademark red lipstick and brown eyeshadow are still firmly in place and Revlon says it's dated. Ironically they are currently using Cindy to promote their haircare range, which harks back to big and bouncy Charlie's Angels hairstyles from the '70s.
But a spokesman said: "Everyone has to move forward. It's a new era. We're moving with the times and we need a new Face to reflect that. It will be someone revolutionary."
The word is Cindy's going the way of other disgruntled models and launching her own cosmetics brand to rival the firm that got rid of her. Lâncome ditched Isabella Rossellini when she reached 40 but she got her own back, setting up her own brand and modeling it.
Christy Turlington has also launched a make-up range and Cindy's set to follow suit, having already brought out Cindy Crawford's Basic Face: A Makeup Workbook. Revlon say she may well continue working for them "in a smaller capacity" but she's not yet old enough for their age-defying range, Melanie Griffith's still got that job.
Perhaps Cindy should take tips from fashion chameleon Linda Evangelista, who at 35 is never short of work and currently promotes Clairol color, or Claudia Schiffer, who left Revlon to become L'Oréal's ambassador.
Estée Lauder are also expected to axe Liz Hurley, 34, as their 'face,’ replacing her with the somewhat younger Gwyneth Paltrow, 28. In an industry where anti-wrinkle creams are lucrative business it seems somewhat cruel to be edging out women over 30. But as the Revlon slogan goes: "Fashion Is fickle." - Albawaba.com.
© 2000 Al Bawaba (www.albawaba.com)