CineStar Cinemas has raised the bar with yet another exciting and innovative online initiative. The Speed Star campaign launched last month on www.cinestarcinemas.com, offered members a chance to engage in a virtual gaming experience. The top 20 scorers of the online game were given the opportunity to compete against one another in a kart race held at the Dubai Autodrome on June 5, and Fadi Tammour who was declared the winner of the kart race walked away with the grand prize; the all new-Honda Accord Coupe.
Recent surveys have demonstrated that the internet is performing an ever-growing role in marketing and brand communication for some of the UAE's largest companies. In keeping with this trend, CineStar has revamped its website and weekly E-newsletter offering better accessibility to its members and it’s recently launched online ticketing service Jump the Q that is heavily focused on customer convenience has only emphasized the company’s commitment towards enhancing the movie-going experience for its customers.
“Online initiatives such as the Speed Star competition are offered as a value addition to our Star Club members and provide us with an opportunity to reward our regular patrons. Moving forward, we plan to embrace newer and more innovative online features to enhance the CineStar web experience” Said Natasha Rekhi, Marketing Manager, CineStar Cinemas.
“As a pioneering regional player in digital entertainment, Eworks is always looking to implement innovative ideas and concepts that set new standards in user interaction and take users on a seamless journey from the virtual universe to the real world. For this campaign that we designed for Cinestar Cinemas, the challenge was to provide a unique experience to users by merging the virtual and real worlds, and we are delighted that our efforts have proved to be successful.” Said Gabriel Karam, General Manager – Eworks. The company provides web solutions for CineStar and designed the game for this campaign.
CineStar’s website currently enjoys an enviable database of 65,000+ members and is growing at a rapid pace of almost 15% every quarter. Some of the recently successful online campaigns include Treasure Hunt, the Predict and Win Oscar’s campaign, each of which offered some superb incentives to CineStar’s Star Club members.
About CineStar Cinemas:
Since its arrival in 1999, CineStar has changed the face of the cinema industry in the UAE. It is typical of CineStar’s efforts to provide a world-class cinema experience to moviegoers who value both quality and luxury.
Each of their forty auditoriums features the latest insight and sound technology and the comfort of high-backed couple seats set in a stadium-style arrangement, allowing each viewer an unobstructed view of the wall-to-wall screen. VIP seating is also available at CineStar Deira City Centre and the Gold Class cinemas in Mall of the Emirates and Marina Mall, Abu Dhabi offers fully reclining armchairs in an intimate environment with a separate lounge area.
Each CineStar also has a Candy Bar offering an extensive range of drinks and snacks and extended dining offerings are available at Oscar’s Diner-Café-Gelaterie in CineStar Mall of the Emirates and The Star Lounge café in CineStar Deira City Centre, Ajman City Centre and Marina Mall.
• Deira City Centre, Dubai (11 Cinemas), Deira City Center: telephone 04 294 9000
• Marina Mall, Abu Dhabi (9 Cinemas): telephone 02 681 8484
• Ajman City Centre, Ajman (6 Cinemas): telephone 06 748 2555
• Mall of the Emirates, Dubai (14 cinemas), Dubai 04- 3414222
