Global icon and footballing legend David Beckham brought his 'midas' touch to the opening of a new Adidas flagship store in the Mall of Emirates, Dubai to the delight of thousands of fans who caught a glimpse of the sporting superstar during a whistle-stop visit to the United Arab Emirates.
The store opening brought the mall to a standstill and fans to frenzy as the former England captain made the dreams of 30 Instagram competition winners, and their friends, come true. Beckham personally welcomed the lucky fans to the all-new 'HomeCourt' store before signing autographs and posing for photographs with his fans.
The next generation store concept is the first of its kind to be launched in Dubai with Beckham the ultimate guest of honour. It offers an interactive experience by bringing the spirit of sport to the 375 sqm store and creates a place where fans can feel the energy of the game and the thrill of the event from the moment they step inside.
After the opening Beckham said; "I always love coming to Dubai - it's a special place that's constantly evolving, just like Adidas and their stores. Spending some time here today, it was great to get a sense of the energy people have for sport. In Dubai I've met people from all around the world who are united in their passion for sport."
Rayyan Lodhi, 13, was one of the lucky competition winners. After meeting Beckham, he said: "Beckham is my idol, it was amazing to meet him. I'm not a Manchester United fan but everyone loves watching Beckham. Today was my birthday so we just talked about that, and he wished my happy birthday."
Another competition winner, Ayaan Nadeem, 11 years old from Dubai, said: "That was my dream. He's always been my role model. Who couldn't love him? Not only is he one of the greatest players, he gives so much to charity."
Amal Aal Rabeea, member of the UAE national football team and coach of Zayed University ladies team, also met Beckham at the adidas store. She commented: "He's the reason I play. He's been my inspiration, I've followed him in every league and every club he's played for."
A key feature of the new adidas HomeCourt concept is the Arena Façade, creating a bold, distinctive new look for Adidas. Like an entrance gate, the Tunnel Entry draws consumers into the big game and welcomes every visitor with a "sound shower" of cheering fans into the stadium.
The innovative new store also features a Team Room, a large fitting area and social space that allows shoppers to try on products whilst being able to interact with the brand.
