Emirati film "Djinn" raked in more than a million Dirhams over Halloween weekend

Published November 7th, 2013 - 09:56 GMT
Poster for the horror film set in the UAE (Image: Facebook)
Poster for the horror film set in the UAE (Image: Facebook)

Image Nation Abu Dhabi announced that the movie "Djinn" made more than one million Dirhams over the premiere weekend with a plot that revolves around a couple from the Emirates who move into a haunted apartment in Ras Al Khaiymeh.

Viewers rushed to book their tickets all over the U.A.E for the immaculately timed Halloween release of the horror film that left them impressed with its attention to detail and sweet special effects.

In a comment by Mr. Mohammad Mubarak, the C.E.O of Image Nation; "The great success behind Image Nation, is the attendance of all sorts of nationalities to view "Djinn", especially since most of the movie's dialogue is in Arabic, it has been able to break all the boundaries between the different nationalities of people who live in the U.A.E. We were surprised by the enormous number of viewers who came to see the movie, especially since these numbers are considered to be rare for the U.A.E cinema". 

He continued to say, "We would like to thank everyone who saw the movie "Djinn", which represents a huge step forward for the movie industry in the country".

The movie is directed by international director Tobe Hooper aka "Mr. horror". It was distributed by Empire International, exclusively for the Middle East. 

The executive director of Image international announced, "We are happy with our partnership with Empire, who produced the movie "Djinn", as well as the movie "Thel Al Bahar" (Shadow of the Sea). We were impressed with the results we achieved". 

In the first three days of the movie's premiere, 23 thousand people in the Emirates watched it. The number of viewers increased from 6,500 on the first day to 8,500 on the third day. 

The regional director of Empire International, Mr. Kifah Gharizi stated, "Since its premiere on October 31st, the movie "Djinn" has broken the record for box-office income of any weekend premiere ever. The daily increase in viewers has shown a great interest in the movie, which has become popular among movie-goers in the U.A.E. We have no doubt that "Djinn" will continue to be successful". 

Executive director of Empire International in Beirut, Mr. Mario Haddad, announced, "After watching the premiere of Djinn during the Abu Dhabi film Festival last week, as well as listening to the positive feed back of the viewers, I was sure that the movie was off to a great start." 

The movie currently holds second place, right after Tom Hank's new movie "Captain Phillips", also produced by Empire International.

Empire had booked 22 theaters in the Emirates alone, with an additional 20 theaters throughout the Gulf, making it the biggest U.A.E movie ever distributed.

Scott Roweel, a 24-year-old Scottish U.A.E resident, was among the first to see the movie and said,"Horror movies have always been my favorite, so when I heard that the U.A.E have produced a horror movie of their own and Toby Hooper helped create it, I knew I had to see it. It exceeded all of my expectations. I was so afraid that I even jumped out of my seat a few times."

As for a U.A.E native Aisha, 22, who also watched the movie, she said, "It was worth the wait, I give it 9 1/2 out of 10". 

Did you view "Djinn"? What's your review? Please share by commenting below!

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