The 53-year-old television personality, who is also a former model and mom to models Gigi and Bella Hadid, will mentor aspiring teen models and their momagers on the forthcoming Lifetime series, the network announced Tuesday.
Hadid and her team of experts will coach the contestants through "an intensive eight-week training program" focused on building "a sustainable brand." The girls will compete for a $5,000 weekly prize, with the winner to receive a contract with Hadid's company and the chance to be represented by IMG Models.
Model Moms is one of several new projects coming to Lifetime. The network will also release the TV movies Flint with Cher and Watcher in the Woods with Anjelica Huston.
"We are proud to launch such a robust offering of innovative programming with this award-winning group of talent," executive vice president Liz Gateley said.
Hadid is best known for starring on the Bravo series Real Housewives of Beverly Hills, but left the show after Season 6.
Her daughters, Gigi and Bella Hadid, have modeled for such brands as Chanel and Balmain.
Copyright © UPI, 2019. All Rights Reserved.