King Abdullah Economic City (KAEC) will host the on March 22 and 23. The festival, organized by the General Entertainment Authority (GEA), will showcase 10 musicians, including modern masters of jazz and Grammy-award-winning artists. It will take place on a stage built by the Red Sea.
Guests will be able to sample food while enjoying the music.
A robust entertainment industry comes within the objectives of the Kingdom’s Vision 2030 to raise the sector’s contribution to the country’s GDP from three percent to six percent.
The objectives also aim to localize 50 percent of the entertainment sector, as Saudis spend around SR80 billion annually on entertainment outside the Kingdom.
KAEC is hosting a number of festivals due to its eagerness to achieve cultural diversity.
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