Twofour54 has announced the filming of a new Syrian drama titled Hammam Shami at its Abu Dhabi studios. Hammam Shami is to be aired across the Middle East and North Africa during the holy month of Ramadan.
Well-known Syrian director, Momen Al Mulla who has worked on Bab Al Hara 5 was in Abu Dhabi with his production team to introduce the forthcoming series. The drama is set in Damascus in the 1950s and chronicles traditional family life revolving around Syrian ‘Hammam’ where much of the action takes place.
The comic series features celebrity cast of renowned Syrian actors and is expected to be a big draw in the Arab world. Filmed entirely in the two twofour54 studios spanning across 500 sqm, the series is the first large-scale Syrian drama to be shot in Abu Dhabi.
Noura Al Kaabi, CEO of twofour54 said: “The studios have been designed to recreate the look and feel of 1950s Damascus. The production of this major Syrian drama at twofour54, reinforced Abu Dhabi’s reputation as a world-class production hub generating original Arabic broadcasting content. The production is a result of a partnership with Al Adham and Al Mohra. We are proud of this association and believe that this will encourage more such initiatives.”
She added, “In addition to the infrastructure that Abu Dhabi as a city provides to content creators in the region, the incentive scheme introduced by Abu Dhabi Film Commission that gives a 30% cash rebate on qualifying spend in Abu Dhabi is proving to be a an attractive proposition for filmmakers and TV production houses, both regional and international. ”
Commenting on the support extended by twofour54 for making this drama series, Momen Al Mulla said, “I would like to thank our partner twofour54 for providing us with all the support for the series on such a massive scale. We look forward to further collaboration with the company. Syrian drama is a promising genre and we are expecting this to be a huge draw for everyone. With this comedy we intend to put a smile on the viewers’ faces despite the hardships back home.”
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