She may be the head of a beauty empire.
But Kim Kardashian went makeup free in an Instagram video Friday while showing off her sensational figure in lingerie from her SKIMS line.
The 40-year-old reality star revealed she used to be a 'non-underwear kinda girl for a long time' as she welcomed her fans into one of her cavernous walk-in closets.
She spent her video heavily plugging her shapewear line SKIMS as she showed her fans through her now extensive underwear collection.
SKIMS was founded in 2018 and since going into the shapewear business Kim has now amassed drawers and drawers of underwear.
During the video she dished that 'what’s so crazy is I was like a non-underwear kinda girl for a long time just because they bothered me.
She revealed 'any underwear no matter what it was, always bothered me, so for a good last few years I just wouldn’t wear underwear but now I do and I’m obsessed.'
While promoting the brassieres from her brand Kim also shared that it has been 'years' since she has worn an underwire bra.
'I think that the myth of an underwire bra – I don’t know if you have like big boobs and you don’t think that non-underwire is supportive enough,' she said.
'SKIMS has changed all of that because that’s all I wear. I don’t wear an underwire anymore. I haven’t in years,' she plugged.
In fact as she opened various drawers full of underwear she noted to her 211 million Instagram followers: 'Literally it's all SKIMS.'
During the video she also plucked out a few pairs of underwear and demonstrated in front of the camera how stretchy they were.
Kim is in the process of divorcing her Kanye West by whom she has four children - North, seven, Saint, five, Chicago, three, and Psalm, one.
The thrice-married superstar filed for divorce in February and she and Kanye reportedly agreed to split custody of their children.
Kim has hired top Hollywood divorce lawyer Laura Wasser who also represented her in her second divorce from her husband of 72 days Kris Humphries.
Kanye and Kim are negotiating the division of their assets and TMZ has reported she may get to keep their Hidden Hills home in order to not uproot the children.
It emerged this week that she has constructed a 'Lil Hidden Hills' for her children on the grounds of her sprawling estate in Calabasas.
The luxurious miniature town includes a Starbucks, a fire station, a restaurant called West Diner, a playhouse with slides and of course a tiny little KKW Beauty shop.