By Salam Bustanji
Kim Kardashian's shape-wear brand, SKIMS, is breaking new ground by introducing a line of men's underwear and apparel.
This bold move comes after four successful years of catering exclusively to women. The expansion into menswear is a part of the brand's business strategy, which centers around inclusivity and body positivity.
SKIMS' new men's collection offers a range of essentials including briefs, undershirts, boxers, and even leggings. With prices ranging from $16 to $54, the brand aims to provide quality options for various preferences and budgets. Moreover, the size range extends from extra small to 5X, ensuring that all men can find their perfect fit.
The men's collection will be released in three distinct fabric categories: cotton, stretch, and sport. This categorization ensures that customers can choose items that suit their lifestyle, from everyday comfort to active pursuits.
Kim Kardashian expressed her excitement about the expansion, stating, “The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody.”
To launch this collection, SKIMS enlisted the support of three high-profile athletes. San Francisco 49ers player Nick Bosa, Brazilian soccer superstar Neymar Jr., and NBA player Shai Gilgeous-Alexander have lent their names and images to the campaign, emphasizing the brand's commitment to quality and performance.
