Lebanon's King of Fashion Elie Saab to head Project Runway show

Lebanon's Red Carpet King, designer Elie Saab has announced a new partnership with MBC Group to bring the Arabic edition of the international fashion reality show ‘Project Runway’ to Arabic screens this autumn.

The couturier will lead a team of fashion industry professionals, including Saudi national Faris Al Shehri,  Tunisian-Italian fashion icon, actress and TV presenter Afef Jnifen, and a third, rotating coach to mentor some of the region's up and coming Arab designers.  

“I am extremely enthusiastic with regards to this collaboration and its objectives, partnering the House of Elie Saab with MBC Group, which of course needs no introduction' Saab said. 'My role in the programme is an integral part of my constant desire to develop the fashion industry in the Arab world, striving for ultimate excellence and sophistication in art, craft and workmanship; factors that will allow us to streamline the Arab fashion industry and turn it into a more global one” 

“Throughout the season, we will work towards strengthening the talented participants’ skills, by developing their artistry in fashion design through the use of innovative techniques and the exquisite materials. Each episode will feature a different theme, challenging the contestants to adopt better concepts and so on. This unique opportunity will help open wide fashion doors to participating talents,” he added.

Lebanese-Australian model Jessica Kahawaty is set to present the show.

 

“The Arabic adaptation of ‘Project Runway’ will be further enhanced especially when compared to other local adaptations around the world - thus featuring additional features and greater entertainment production values during every episode, right down to the grand finale which will be televised live from the heart of the city of Dubai in the United Arab Emirates – more specifically at Dubai Design District - d3,” Hayek said.

Filming is already underway at MBC studios in Beirut, with the launch of the program set for the last quarter of 2016 on MBC4 and MBC MASR.