Using The Force to help refugees: Big firms fundraise for WFP in new ad voiced by Liam Neeson

Published September 21st, 2015 - 11:37 GMT

Is that Star Wars' Qui-Gon Jinn? Narnia's Aslan? Supervillain Ra's Al Ghul? Bryan Mills from Taken?

The warm, commanding-but-soothing Irish tones belong to Liam Neeson, who is voicing a new campaign to promote the UN World Food Program (WFP) on the International Day of Peace.

Using the slogan 'Stop Hunger. Start Peace', the fundraising ad for WFP sees arch-rivals McDonald's and Burger King temporarily join forces with DreamWorks, Animation, Google, Facebook, Twitter, Cargill, McCain Foods, MasterCard, and United Airlines. None of the sponsors are named in the ad.

“If anyone can help an international effort to help feed refugees and the fight against hunger, it’s us,” McDonald’s CEO Steve Easterbrook told Time magazine on Sunday.

Last month, McDonald's snubbed Burger King's offer to create a special 'McWhopper' - a combination of the Big Mac and The Whopper burgers - to raise money for Peace Day.

Easterbrook tweeted:

'Dear Burger King

We love the intention but think our two brands could do something bigger to make a difference. We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?

And every day, let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.

We’ll be in touch. -Steve, McDonald’s CEO

P.S. A simple phone call will do next time.'

The tweet received 9.3k likes and was shared by nearly 4000 times.

Undeterred, Burger King joined forces with Denny’s, Wayback Burgers, Krystal and Giraffas to create a range of fusion burgers instead, but later joined in for the WFP ad.

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