Forget the Ice Bucket Challenge, it's a different kinda bucket challenge that's sweeping the "sandy" Middle East this week!
Using #RubbleBucketChallenge to raise awareness on social media, campaigners have swapped ice-and-water-filled containers for sand and rocks.
The trend appears to have been started by Jordanian comedian Mohammed Darwaza last Friday, reports The Independent.
This challenge is closer to home for Palestinian superstar Mohammad Assaf than others, who's joined the trend in support of his hometown Gaza, that's been under attack by Israel for two months now.
Assaf knows exactly how his people are feeling; he went through the same exact suffering in 2008 and 2012. But unlike his fellow challengers, the star said that he's not nominating anyone to take on the Rubble Bucket Challenge after him!
According to Laha Magazine, Mohammad said, "I do not challenge anyone to do the challenge after me, I only challenge myself and call on Arabs to support the people of Gaza in any means possible."
A video of Assaf pouring sand all over his head can be found on his official YouTube channel or Facebook page.
Along with the vid on FB, Assaf said, "Gaza launches the Rubble Bucket Challenge to the world, where they are deprived of water, electricity and the basic necessities of life because of the Israeli occupation and barricades that have been surrounding it for the past eight consecutive years.
"Share with the people of Gaza their suffering and hopes and let us all stand by them. Please donate to the people of Gaza through UNRWA on here goo.gl/p9Jof3. Long Live Gaza and Long Live Palestine."
The rubble bucket challenge has taken off on Facebook and Twitter, where users posted videos along with the tags #RemainsBucketChallenge #rubblebucketchallenge and #dustbucketchallenge, reports Alarabiya.net.
Will you be stepping up to the challenge?
