Mohammed Assaf, Bill Clinton to feature on TLC's first chat show for Arab women

Mohammed Assaf, Bill Clinton to feature on TLC's first chat show for Arab women
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Published July 12th, 2015 - 06:30 GMT via SyndiGate.info

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Arab Idol winner Mohammed Assaf will be among many international and regional guests interviewed by Zainab Salbi. (Instagram)
Arab Idol winner Mohammed Assaf will be among many international and regional guests interviewed by Zainab Salbi. (Instagram)

The TLC network is launching its first program in MENA, a chat show aimed at Arab women, Variety reports.

Award-winning founder of 'Women for Women International', Zainab Salbi, will host 'Nida'a' (the calling) which is set to hit the MENA screens in October on OSN.

The Iraqi-born host was nominated by Bill Clinton as a "21st century heroine", and the former US president is in the line-up as guests on the show. Other personalities that are scheduled to appear are Arab idol winner Mohammed Assaf, fashion designer Donna Karan and Egyptian actress Yusra.

“Nida’a” is being touted as giving Arab women “a voice and platform in a way that has never been done before, as diverse topics such as women’s issues, current events, pop culture, entertainment, food and fashion are all covered in front of a studio audience,” TLC said in a statement.

“The ‘Nida’a’ show aims at inspiring, supporting and empowering young Muslim and Arab women to achieve their full potential in society,” Salbi said. “It provides high quality entertainment and current affairs content with a fresh, engaging and intelligent tone, reflective of young women in the Middle East today,” she added.

"The Nida’a show is a groundbreaking programming concept within the region and will focus on the empowerment of women and celebration of their contribution both regionally and internationally,"  Emad Morcos, OSN senior VP of media partners and digital, told World Screen.

"The show will highlight and address topics relevant to women globally. The guests featured on the show will be world renowned and high-profile figures, sharing their thoughts and experiences."

“With its powerful message on female empowerment, Nida’a will be the perfect addition to our TLC programming lineup in the Middle East,” Kasia Kieli, president of Discovery Networks CEEMEA told World Screen.

“Discovery has a proven track record for finding local stories and showcasing them to a wider audience, and Zainab, with her impressive background in philanthropy and social activism, is the best person to bring these fascinating stories to life in an interesting and entertaining way. We expect our TLC viewers across the Middle East will be enthralled and engaged when Nida’a launches later this year” she added.

Kalam Nawaem’s talk show “The View” already runs on MBC, but “Nida’a” is the first women's talk show produced by an American media conglomerate.

TLC is the world’s top woman’s pay TV brand with almost 400 million global subscribers, according to Variety.

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