Egyptian film Factory Girl will be released in French cinemas by the French distribution company Ocean Films Distribution during the last quarter of 2015. The film was released in 19 Swedish cities last month.
This was announced during the second edition of the Arabic Cinema Centre (ACC) organised by MAD Solutions in the Film Market at the Cannes Film Festival.
Commenting on the deal, Alaa Karkouti, CEO of MAD Solutions, said: “The French market is still the most important European window for Arab films. That is why we’re planning to organise a premiere screening for Factory Girl, which will be attended by the film’s director, Mohamed Khan, and its star, Yasmin Raes. The collaboration with Ocean Films Distribution is very beneficial, not only to our company, but also to the Arab film industry as a whole. This is the goal we’re always working toward; to open new windows for Arab cinema and to expand the pre-existing opportunities as well.”
Karkouti pointed out the previous success of Egyptian film, 678, in French cinemas in 2012. The film was screened for 33 consecutive weeks and drew in over 200 thousand audiences. It gained almost two million Euros at the box office, twice what it made at the Egyptian box office (after currency exchange).
“There are previous success stories for Arab films in French cinemas, and their success did not depend on Arab audiences alone. The plots and cinematic narratives are the determinable factors in deciding which film can actually succeed internationally. I think that Factory Girl‘s plot is exactly like that,” said Karkouti.
BY VIBHUTI ARORA
© Corporate Publishing International. All rights reserved.