Everybody's doing it, including Egyptian celebrities! Making cover music videos to Pharrell Williams' song "Happy" has become a global trend that our very own Hind Sabri has joined in on.
The "Di Salata" YouTube channel recently released an Egyptian version of the Academy Award nominated hit. This rendition includes some of our fave celebs like Hind, Hani Adel, Lara Iskandar and others. Not surprisingly the online launch has received more than half a million hits.
According to the Middle East news portal Elaph, one of the short video's directors, Ala Al Sheikh, stated that they wanted to produce an Egyptian version of the popular song to express the happiness of the Egyptian people. They took creative license to give it an Egyptian twist to suit the country's society, titling it "Kashamji", derived from the Egyptian word "kashar" meaning frown, in order to express the opposition of sadness and oppression facing the country.
He added that agreements were reached with celebrities to take part in the song without being paid because they had faith in the message the song was sending out to people.
Filming of the song lasted for four days in the streets of Cairo. Some of the people in the clip were at the locations by coincidence and expressed their desire to be part of the song. Al Sheikh noted that they are negotiating with a number of satellite television channels to air the song and make it more popular through sponsorship.
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