Pick Up a New Holiday Wardrobe Without Breaking the Bank this Dubai Summer Surprises

Published June 27th, 2018 - 09:26 GMT
For the fashionistas among you, DSS is an unmissable chance to give your wardrobe a makeover! (Shutterstock)
For the fashionistas among you, DSS is an unmissable chance to give your wardrobe a makeover! (Shutterstock)

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Synonymous with beauty and fashion, Dubai Summer Surprises (DSS) is your go-to from 22 June to 4 August, whether you’re a beauty brand devotee in search of a sweet deal, aspiring young fashionista or savvy label shopper keen to nab a designer bargain.

Beauty and fashion are big business in Dubai. The host city for the largest international trade fair in the world dedicated to all things gorgeous at Beautyworld Middle East, it’s also racing up the world rankings when it comes to fashion, sitting pretty in 10th spot in the 2017 Top Global Fashion Capital rankings (up from 17th place in 2015).

With the likes of Kim Kardashian giving Dubai the glam seal of approval (she even flew in last year to host a US$1,600 per head make-up master class), and beauty gurus like Huda Kattan running her global empire from here, you just know that the cosmetics counters and fashion outlets in any of the 96 (yup, that’s right, 96!) malls will be a treasure trove of homegrown and international brands.

Start your shopping odyssey at The Dubai Mall where more than 1,300 stores compete for your attention. During DSS the deals come thick and fast and, as well as picking up a whole new wardrobe for less, if you spend AED100 or more, you can enter a draw to win a weekly prize of 100,000 Emirates Skywards Miles or ultimate grand prize of a whopping one million miles.

The Dubai Mall (S-F / Shutterstock.com)

The mega mall is also the venue for the first Charlotte Tilbury ‘Beauty Wonderland’ boutique in the UAE, which opens this week. Cue squeals of excitement from fans of this popular British beauty brand, especially with the added value offer of a complimentary celebrity makeover from one of her team of expert make-up artists until 4 August.

If you ever needed a reason for a staycation then DSS is it. Check into five-star luxury and check out amazing retail deals at Sheraton Mall of the Emirates where there’s no time for a lie-in with AED75 off American Girl, two-for-one VOX Cinema 4DX tickets and complimentary Hands Free Shopping bag delivery service right to your room.

The self-monikered ‘city of gold’, give your new threads that glittering finishing touch with a little 24-karat love. Don’t worry about maxing out the credit card, with 53 of Dubai’s top rated jewellery stores teaming up to offer 20-75% off their most sparkly assets (until 8 July).

And if you’re a shopper who likes to plan their retail itinerary in exacting detail, the Deal of the Day is a must-view time and money saver, with a new 24-hour ‘while stocks last’ offer posted each day. Simply click to view the offer, grab your wallet and head out the door to be first in the queue.

Stay in the know with all the latest Dubai Summer Surprises happenings courtesy of the Dubai Calendar app. Get the latest information on what’s new and exciting in the city plus exclusive insight on one-off events and perennial favourites plus up-to-date information on timings and locations. Download the Dubai Calendar app here or via the links below and get shopping!


Copyright © 2019. Dubai Corporation of Tourism and Commerce Marketing.

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