Rita Ora has collaborated with ice cream brand Magnum for the 72nd Cannes Film Festival this year.
And the singer, 28, arrived in style for the occasion in a violet two-piece gown, adorned with an intricate floral beaded detailing.
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The ensemble featured a busty top, with padded shoulders and sleeves that swept down around Rita.
She teased her washboard stomach in the outfit, which featured a long floor-length skirt.
The garment trailed into an elegantly sweeping train behind her as she walked the maroon carpet.]
Rita wore her platinum locks loosely around her features and kept her complexion awash with a porcelain tone, adding mascara to her lashes and a light dab of pink to her lips.
She added white wedge platform heels to complete the get-up.
Lady Victoria Hervey made sure she caught some of the attention as well as she attended the event.
The blonde socialite, 42, turned up in a black gown, with sheer paneling, revealing her braless assets beneath.
The dramatic number featured a slashed halterneck, with plunging cut-outs, a lacy detailing and elaborate large sleeves, that swept behind the It Girl as she glided along.
She wore her ash blonde locks in waves around her features and decorated the look with silver jewelry.
She added a neutral make-up palette to the look, with a light pink slick to her pout.
Millie, 29, followed along in a one-shouldered silver sparkly floor-length gown.
The semi-sheer number teased the ex-Made In Chelsea stars's frame beneath and she wore her caramel locks in a twisty side-'do, over one of her shoulders.
Millie kept her make-up natural, sporting similar shades to Lady Victoria, adding elaborate bejeweled earrings to the look.
Following the daring braless trend was Hofit Golan, who posed in a busty pale pink number, her assets barely contained by a sparkling lace detailing.
The blonde posed alongside Lady Victoria as they made their way inside the event.
Clara Amfo was also in attendance in a sharp black blazer with silver detailing.
