Controversial Egyptian singer Ruby and her provocative music videos appear to be generating as much attention in Egypt as the recent amendments to the constitution.
The singer has launched a major campaign in the hopes of changing her image, and removing her label as an indecent singer.
Her latest album is the first step in the right direction for Ruby as she presents a series of high quality songs.
Meanwhile, according to the London based Elaph, Ruby is threatening to sue a director who filmed a video clip that features a little girl preparing to pray and in the process turns off a television set that is playing one of Ruby’s music videos.
Ruby said that the clip is an insult to her and she will file a lawsuit against the director Yasser Sami, if he airs the clip.
The clip was filmed for the new Syrian singer Hussam Al Hajj, for his song “Ithajabi” (Wear the ‘Hijab,’ (an Islamic headdress)). The song makes a political statement against music videos that feature scantily clad singers and dancers, which Al Hajj believes sends a negative message to viewers.
Ruby’s music videos were previously banned from a local Egyptian television channel after the administration deemed they were inappropriate for the average viewer due to their provocative nature.
Although, it seems that the network has decided to change its policy regarding Ruby after she recently appeared as a guest on one of the channel’s most popular programs “Al Bait Baitak” (The House is your Home). On the show Ruby talked about her latest album “Misheet Wara Ihsasi” (I Followed my Feelings), which is scheduled for release in the coming days.
The network also began promoting Ruby’s album and painting a positive picture of her in front of its viewers, even providing them the opportunity to talk with Ruby live during the program.
Ruby appeared on the program in a very conservative manner and began the show with a slow song titled “Mish Baandak” (I’m not defying you).
When asked about her dance moves in her music videos, the singer revealed that she choreographs the dance scenes herself and does not imitate anyone.
The album "Misheet Wara Ihsasi" will hit stores after the singer’s year long absence. It features eight songs in completely new oriental and western styles, demonstrating Ruby’s wide range of talent.
The highlight of the album is the song "Mish Hati'dar" (You Can't), written by Issam Abdullah and composed by Sharif Sabri, Ruby's business manager. Sabri composed three other songs from the album and directed the clip for the song "Misheet Wara Ihsasi.”
